WPP Campus buildings are inspirational spaces. They should be seen as "destinations" within the city—for clients and partners, for WPP's employees, and for the wider creative community.

This project was based on designing custom EGD graphics for the new WPP Cincinnati Campus, taking into consideration the "WPP Campus Principles" for designing spaces and using as local inspiration the symbolic qualities of The Ohio River.

We wanted to celebrate connection and thought about The River being the connective thread between Cincinnati, Kentucky and Indiana; the past and present day. It was also about exploring the pieces of culture embedded in Cincinnati through linework and manifested through different themes such as the waterscape, local food scene, arts and architecture, landscape and means of transportation.

The design strategy was based on sectioning the space on each level between areas—Welcome, Pantry, Open Work & Wellness area , Meeting Rooms and Common areas—and then assigning them a corresponding theme. We focused on using abstracted motifs, textural elements a neutral color palette.